PlayStar Casino is making its way to the U.S., more specifically to the NJ online casino market.
And the release will mark the American debut of PlayStar Gaming.
Although we don’t have a release date yet. we know that the PlayStar NJ Casino app will be powered by Aspire Global’s Pariplay Ltd.
Pariplay announced the news in a press release on Tuesday.
In addition, Wizard Games, Pariplay’s in-house development studio, will provide content to PlayStar NJ online casino customers. The agreement includes popular titles such as:
Dragons of the North Rumble Rhino Megaways Wildwood Buffalo
When PlayStar Casino debuts in NJ, it will do so under the Ocean Casino Resort Internet Gaming License. Ocean online casino, betParx and Tipico Casino are now live.
What does the Pariplay deal mean for the PlayStar NJ release
Pariplay is licensed by the New Jersey Gaming Application Division.
According to the press release, the company has focused on North America as a major growth area for the business, signing a large number of key trade agreements on the continent over the past year.
PlayStar is one of them, as they will use the Pariplay Fusion aggregation platform. It has thousands of titles from leading gaming developers in the industry, as well as a set of back-office conversion and retention tools that enhance player value.
And all this is key for a newcomer to the industry like PlayStar Casino.
Adam Noble, PlayStar’s director of business development, spoke about how Pariplay’s portfolio will deliver “engaging and varied content.”
“Pariplay’s Fusion platform gives us instant access to a large portfolio of attractive and varied content, ensuring that we are offering a wide range of choice for players that will be key to both acquisition and retention,” he said. say Noble.
And from a Pariplay perspective, PlayStar is the latest “innovative and exciting partner” to achieve the company’s American business goals.
“The company’s exciting focus on operations offers us the perfect opportunity to enjoy a successful partnership with a brand that has high aspirations to carve out a real niche within the world’s largest emerging market.” said Andrew Maclean, Pariplay’s vice president of sales. .
Find players in a mature and crowded NJ online casino market
Few will argue that attracting NJ online casino players will be one of PlayStar’s biggest challenges.
We’re talking about the most mature Internet betting market in the United States. Launched in 2013, there are now more than two dozen NJ poker and casino apps available.
So why would a player who is loyal to say BetMGM or Golden Nugget switch to an online casino?
Players like the slot library or live dealer offers and have funds available.
With a new casino like PlayStar, players will need to download the app, register and make this initial deposit.
And at the time of writing, there was no preview available on what PlayStar Casino games might include when the app launches.
Looking at the PlayStar Gaming website, it still doesn’t offer much detail on what to expect. However, here is a brief explanation of the PlayStar experience:
“PlayStar Casino will be differentiated by personalization, commitment and exemplary customer service that makes players feel like the stars of the program. Our proposal is backed by extensive market research and behavioral pattern analysis. of consumers to ensure maximum engagement and entertainment. “
NJ online casino players will soon find out what this means for them.
For now, with the current Pariplay deal, PlayStar Casino is one step closer to making NJ players the “star of the show.”